Top 5 News and Magazines Apps Performance in Nigeria Q3 2021

In the third quarter of 2021, the top 5 news and magazine applications in Nigeria demonstrated diverse performance metrics across weekly downloads, revenue, and active users. Here is a closer look at the trends for each app.

Medium saw a steady revenue stream throughout Q3 2021, peaking at approximately $316 in the first week of August. Weekly downloads fluctuated, starting at 3.4K at the end of June and rising to 3.9K by the end of September. Active users showed an upward trend, climbing from 11.4K in late June to 12.9K by the end of September.

Bloomberg: Finance Market News experienced varied revenue, with significant peaks at $330 in late June and $300 in late July. Downloads remained relatively stable, averaging around 200 weekly, but saw a spike to 267 in the last week of September. Active users hovered around 1.5K, with a slight increase to 1.7K by the end of the quarter.

The Economist - News, Podcasts had modest revenue gains, peaking at $306 in mid-September. Downloads were low but showed a gradual increase, reaching 111 by the end of September. Active users remained steady at around 500 throughout the quarter.

The New York Times recorded consistent revenue, with notable increases to $133 in mid-September and $116 in the last week of the quarter. Downloads showed a positive trend, rising from 163 in late June to 309 by the end of September. Active users grew from 1.7K to over 2K during the same period.

Financial Times: Business News had fluctuating revenue, peaking at $96 in mid-July. Downloads were relatively low but increased to 86 by the end of September. Active users remained stable around the 550 mark throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed information can be found.